Attitude is a hypothetical construct that represents an individual's like or dislike for an item. Attitudes are positive, negative or neutral views of an "attitude object": i.e. a person, behaviour or event. People can also be "ambivalent" towards a target, meaning that they simultaneously possess a positive and a negative bias towards the attitude in question.
Attitudes are composed from various forms of judgments. Attitudes develop on the ABC model (affect, behavioral change and cognition). The affective response is a physiological response that expresses an individual's preference for an entity. The behavioral intention is a verbal indication of the intention of an individual. The cognitive response is a cognitive evaluation of the entity to form an attitude. Most attitudes in individuals are a result of observational learning from their environment.
Attitude in a spanking context
"Attitude" is often a reason for a spanking. If someone is said to have a bad attitude (such as behaving like a brat), then a spanking might be considered an attitude adjustment. A spanking implement, such as a paddle, is sometimes given the tongue-in-cheek nickname Attitude Adjuster.
Also some producers of BDSM equipment as well as makers of humorous novelty items sell spanking paddles with the words "Attitude Adjuster" printed on them. These are occasionally used as props in spanking videos, particularly those with a domestic setting (see video list below).
Selected fetish films
- A Problem of Attitude (Spanked Cheeks)
- Adriana's Attitude Adjustment (Momma Spankings), Adriana Evans, photos
- An Attitude Adjustment (Syren Productions); Femdom
- Attitude (BritSpank.com)
- Attitude Adjustment (Cheerleader Spankings), M/F
- Attitude Adjustment (Bruce Seven, 2007)
- Attitude Adjustment (Sound Punishment, 2009), photos
- Attitude Adjustment (Bizarre Video, 2010)
- Attitude Adjustment (Bondage Barrix)
- Attitude Adjustment (Spanked Cheeks, 2011)
- Attitude Adjustment (Triple A Spanking, 2013), Sarah Gregory
- Attitude Adjustment: Alison Miller (Firm Hand Spanking), photos
- Attitude Adjustment: Destiny's Spanking (Outlaw Spanking Video)
- Attitude Ass Whooping (Sarah Gregory Spanking), Lily Swan, photos
- Aunt Dana's Attitude Adjustment (Momma Spankings), Dana Specht, Sarah Gregory
- Aysel's Attitude Adjustment (Cheerleader Spankings), M/F
- Bad Attitudes (Girls Boarding School), photos
- Bailey is Spanked for Having an Attitude (Spanking Bailey), Bailey, Kailee, photos
- Brandi Has A Bad Attitude (Spanking Teen Brandi), Brandi
- Change That Attitude (Triple A Spanking), Angel Lee (daughter of Tasha Lee of Bum Rap Productions)
- Changing Attitudes (Bobbie Tawse), Kailee plays a punished brat.
- Clare Pays For Breaking In (My Spanking Roommate), paddle marked "Attitude Adjuster" used on Clare Fonda
- Country Girl's Attitude Adjustment Spanking (Outlaw Spanking Video)
- Courtney Little's Naughty Attitude Spanking! (Spank Her 4 Real), adult child, photos
- Cupcake's Attitude Adjustment (Cheerleader Spankings), M/F, Cupcake SinClair
- Daphne's Attitude Adjustment (Firm Hand Spanking)
- Destiny's Attitude ReAdjustment (Outlaw Spanking Video)
- Donna: Caned for a Bad Attitude (RealSpankings Institute, 2004), photo
- Dresscode Attitude (Girls Boarding School), dress code story
- The Freeloading Fetish Model (Disciplinary Arts), Alex Reynolds uses "Attitude Adjuster" paddle, photos
- Joanne Jameson - Attitude Adjustment (Nu-West/Leda Productions, c. 1988), F/F, F/M scenario
- Kalaisha's Attitude Adjustment (Cheerleader Spankings, 2019), Cara Day, photos
- Kailee Is Paddled To Tears (RealSpankings.com, 2006), Kailee, dress code, photos
- Kay and her maid spank each other (My Spanking Roommate), uses "Attitude Adjuster" paddle.
- Luci's Attitude Adjustment (Momma Spankings, 2017), Luci Lovett
- Mike's 50's Diner, Episode 12: The Attitude (Spanked In Uniform, 2013), Alex Reynolds
- Natilee's Lexan Ruler Attitude Adjustment (Outlaw Spanking Video)
- Problem Of Attitude (Spanked Cheeks)
- Quinn's Attitude Adjustment (Momma Spankings, 2017), photos
- Red's Attitude Adjustment (Cheerleader Spankings, 2020), F/F, Sarah Gregory
- School Suspension Spanking (Delco Video Productions), attitude adjustment for student Melody Nore.
- Spoiled Rotten Brat (Sarah Gregory Spanking), a paddle marked "attitude adjuster" is used.
- Taking Chelsea's Birthday Spanking (GoodSpanking), Chelsea Pfeiffer uses customized "Attitude Adjuster" paddle, photos
- Tantrum Throwing Brat Sarah Gregory Taken In Hand (Disciplinary Arts), Lily Starr, Sarah gets the "Attitude Adjuster" paddle, photos.
- Troubling Times for Amy (Cheerleader Spankings, 2020), F/F
- Very Ready for Her Spanking, Part 2 (Chelsea Pfeiffer Entertainment/GoodSpanking), Veda Rose, "attitude" paddle, photos
- Violet's Attitude Adjustment (Momma Spankings, 2018)
- Attitude Adjuster novelty store paddle
- Another commercially available Attitude Adjuster paddle (from Jackie's Crafts).
- The Domestic Discipline Store (with Attitude Adjuster paddle)
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