Ecchi (エッチ etchi, pronounced [et.tɕi], H) is an often used slang term in the Japanese language for erotic fantasy and sexual innuendoes. As an adjective it is used with the meaning of "dirty", "naughty", "frivolous"; as a verb (ecchi suru), with the meaning to do something dirty, naughty, frivolous or to sleep together; or as a noun, to describe someone that is seen as ecchi.
While the word ecchi comes from the pronunciation of the letter H, which stands for Hentai, ecchi is actually a synonym for ero (from Eros) and does not have such a harsh meaning as hentai. The word is not only common in Japan, it is also used worldwide inside the fandom of Japanese media — such as manga and anime — to describe sexual themes or undertones. While the word ecchi could mean anything from mild to insulting in Japanese language, it is used in Western culture to divide between pornography (hentai) and playful usage of sexualized imagery (ecchi).
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