Attitude is a hypothetical construct that represents an individual's like or dislike for an item. Attitudes are positive, negative or neutral views of an "attitude object": i.e. a person, behaviour or event. People can also be "ambivalent" towards a target, meaning that they simultaneously possess a positive and a negative bias towards the attitude in question.
Attitudes are composed from various forms of judgments. Attitudes develop on the ABC model (affect, behavioral change and cognition). The affective response is a physiological response that expresses an individual's preference for an entity. The behavioral intention is a verbal indication of the intention of an individual. The cognitive response is a cognitive evaluation of the entity to form an attitude. Most attitudes in individuals are a result of observational learning from their environment.
 Attitude in a spanking context
"Attitude" is often a reason for a spanking. If someone is said to have a bad attitude (such as behaving like a brat), then a spanking might be considered an attitude adjustment. A spanking implement, such as a paddle, is sometimes given the tongue-in-cheek nickname Attitude Adjuster.
Also some producers of BDSM equipment as well as makers of humorous novelty items sell spanking paddles with the words "Attitude Adjuster" printed on them. These are occasionally used as props in spanking videos, particularly those with a domestic setting (see video list below).
 Selected fetish films
- An Attitude Adjustment (Syren Productions); Femdom
- Attitude Adjustment (Bizarre Video, 2010)
- Attitude Adjustment (Bondage Barrix)
- Attitude Adjustment (Bruce Seven, 2007)
- Attitude Adjustment (Spanked Cheeks, 2011)
- Attitude Adjustment (Triple A Spanking, 2013), Sarah Gregory
- Attitude Adjustment: Destiny's Spanking (Outlaw Spanking Video)
- Changing Attitudes (Bobbie Tawse), Kailee plays a punished brat.
- Clare Pays For Breaking In (My Spanking Roommate), paddle marked "Attitude Adjuster" used on Clare Fonda
- Country Girl's Attitude Adjustment Spanking (Outlaw Spanking Video)
- Daphne's Attitude Adjustment (Firm Hand Spanking)
- Destiny's Attitude ReAdjustment (Outlaw Spanking Video)
- Kay and her maid spank each other (My Spanking Roommate), uses "Attitude Adjuster" paddle.
- Natilee's Lexan Ruler Attitude Adjustment (Outlaw Spanking Video)
- Spoiled Rotten Brat (Sarah Gregory Spanking), a paddle marked "attitude adjuster" is used.
- Attitude Adjuster novelty store paddle
- Another commercially available Attitude Adjuster paddle (from Jackie's Crafts).
- The Domestic Discipline Store (with Attitude Adjuster paddle)
 See also
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